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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas luxury jets are tempting purchasers with their streamlined silhouettes, luxurious cabins - and progressively, their use of alternative fuels.

Fuel producers and jetmakers are eager to display novel kinds of air travel fuel deemed less hazardous to the environment, from used cooking oil to the distinctly less attractive meat waste.

Business jet operators, like airlines, have acquiesced environmental pressure on aviation and devoted to halving carbon emissions by 2050 compared with 2005.

Their hope is that adopting sustainable fuel to curb emissions could make service jets more attractive to ecologically mindful buyers - specifically corporations dealing with concerns over sustainability from shareholders or green campaign groups.

The accessibility of less polluting personal jets could likewise spare the rich and famous the unfavorable promotion experienced by Britain's Prince Harry and his other half Meghan over a current private jet trip to southern France.

Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.

The most recent waste-based fuels consist of "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, primary commercial of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our product is inedible."

Some of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other eco-friendly fuel blends anticipated to be pumped at the show.

FLIGHT SHAMING

Private jets represent less than 0.1% of overall yearly carbon emissions internationally, however can emit, usually, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter firm Victor.

Prince Harry has protected his periodic usage of private jets to guarantee his family's safety, and has stated that on the rare celebrations he does not fly commercially he offsets his emissions.

But planemakers state occurrences such as the furore over his itinerary have included fresh challenges for an industry currently making every effort to validate its contribution to cutting corporate costs.

"Incidents of flight shaming including making use of personal jets are unfortunate when you consider that our market has actually delivered fuel effectiveness improvements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.

Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and rich buyers. According to market information, billionaires only have a 19% business jet ownership rate.

But even an image makeover - with jets sporting sticker labels like "this aircraft flies on eco-friendly fuels" and organisers including alternative fuel pumps for visiting aircrafts - is unlikely to satisfy all critics at the Oct 22-24 high-end jet occasion.

Environmentalists and some experts stay doubtful that biojetfuels, generally combined 50-50 with kerosene, will make a considerable effect on public perceptions about luxury travel.

"No quantity of jatropha curcas or Brazil-nut fuel can make organization jets look eco-friendly," said aviation analyst Richard Aboulafia.

Demand from service jet operators for renewable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, might expand production approximately 150 million gallons by 2022.

Corporate charter companies and consultants are also seeing more interest from clients who wish to buy carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a corporate jet utilization research study his business recently finished for a Fortune 500 company.

"At the end of the day, I believe that rate, cost per hour, variety, speed and efficiency, that's still the (sales) driver. But I think people are ending up being more aware of the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)